Brands and marketers have taken the usage of KOLs up a notch to leverage on their following of fans and readers. The idea of using high traffic influencers is not a new concept. In this digital age, consumers has grown into a habit of looking reviews and comments online from their trusted experts or public figures.
These people may not be celebrities but holds a essential element in their purchase decision making process.
The up rise of columnists, socialites and bloggers and popular personalities have successfully grow an audience of followers on social media including Facebook, Instagram, YouTube and personal Blogs.
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